We’re in the midst of redoing our company website, so I picked up a copy of Content Rules, by Ann Handley and C.C. Chapman. I can’t remember who recommended the book to me, but it was a good recommendation.

The subtitle of the book is, “How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business.”

That’s a bit thick and the book doesn’t fully achieve what it sets out to do, but then again that’s a pretty big goal for a book!

I learned a few things from this book that will help us at Goble Properties and PathLight. Not sure that this book is for everybody, and I won’t use much from it for this blog because I view JunkyardWisdom as primarily a hobby. But it was still worth reading for an amateur like me.