If you are curious how people make decisions, then The Influential Mind by Tali Sharot is a must-read book. The subtitle of the book, “what the brain reveals about our power to change others,” sums it up really well.
The author has done extensive research and cites her findings as well as other leading experts. Somehow it never devolves into “professional psycho-babble” talk and comes across as easy to understand and comprehend. I now realize that the author put her findings to work and definitely influenced me to appreciate her insights!
If you are in the story telling business — …