Here’s a classic example of how Junkyard Wisdom precedes academic insight.
A few years ago I read a marketing book that cited a Stanford University study. The Stanford researcher had gone to a high end grocery store and set up a small table with 24 jams to sample. A huge number of shoppers stopped to taste the jams, but there were few buyers.
Then the researchers returned to the same store and only offered six jams to sample. Fewer people stopped to sample. But sales skyrocketed!
The obvious conclusion is that too many choices will overwhelm a buyer. Being overwhelmed, …