Here’s a junkyard lesson that I never consciously knew was true, but once I read an article in the New York Times it struck me as obvious: Americans equate clutter with bargains.
The more inventory that is piled onto shelves, stacked in the middle of aisles, and generally creating a sloppy look around the store, the more shoppers equate your prices with bargains. This is apparently the new trend in retails stores, especially after Wal-Mart’s recent “make it sleeker and slimmer” makeover failed miserably.
If you have a neat, clean, well organized, minimalist layout in your store, your customers think …