The last decade has seen an expansion of the socially responsible business sector. I applaud that expansion … but let me point out a wrinkle that too few people mention.
Hardly any large companies actually practice what they preach. Consumer demand, media attention and government regulation have forced companies to adopt policies and goals that are socially minded, but few of them actually do anything about it. It’s the small businesses that are doing the heavy lifting when it comes to social responsibility.
Am I being cynical or flippant when I blow off the large corporations who model themselves as …